Why Work With a Web Designer?
I know you have options when creating a website. Here’s what I offer.
A outsider’s point of view
I can ask you the questions you might not have considered when creating a brand and a website that stand out.
Expertise in the areas that matter
You know your business; I know websites. I can pinpoint where users are dropping off, or where your content needs rewriting.
A human approach to design
AI can make a workable first website, but it can’t refine a design, pass accessibility checks, or think creatively. I can.
A good web designer…
You could DIY or use AI to help with all those things, but…
Helps you figure out what makes your business different
Captures that value in the design
Makes sure the site can be operated by humans
An experienced professional can save you time and money by getting it right sooner.
FAQs
What is usability and why should I care about it?
Basically, usability is the measurement of how easy it is for someone viewing your website to use it. It’s important because if someone viewing your website can’t complete basic tasks, you will probably lose their business.
For example, a web designer working on a tutoring website will consider the following:
How easy is it for someone who needs a math tutor to browse the website and book an appointment?
Can they figure out which tutors listed by the business specialize in Italian
Can they send a request to work with a particular tutor?
Can the user easily pay through the website?
These are all usability questions.
What is accessibility and why should I care about it?
You probably already know that certain buildings need to be accessible for people with disabilities. According to a law coming into effect in 2027, organizations serving a certain number of people must have websites that are accessible to all users.
Accessibility in web design refers to whether users of all abilities can use a website to do the same tasks. For example, a person with sight limitations and a person with none need to be able to use the same website, so the website must accommodate users who are color blind or who use screen readers.
Note: There are many other assistive technologies to help people with different abilities use technology.
Accessibility matters because
It’s the right thing to do
It’s the law (smaller organizations will need to meet compliance standards in 2028)
Accommodations made for different disabilities benefit all users now (think about being able to enlarge text on your phone after you’ve had your eyes dilated for an eye exam) or at a later date, if you develop a disability
Users with different abilities have the same buying power, and you’re missing out on their business by not making your site accessible.